renovation as a mental model

Renovation is painful itself enough. But no, you should run a million searches on DIY stores websites.
Because you are looking for something you don't know how to call.
And you need to read a list of few dozens subcategories (oh that hair-wide margins) containing mostly some Martian words (in Russian they especially Martian).

I got so mad, that I found on Facebook CEO of the local LeRoy Merlin network. But he still doesn't add me back. Such a pity. I really wasn't going to harm him, just to make a pitch may be.

So. DIY store catalog level should look like this. Because a mental model of a human being surviving renovation definitely doesn't look like a plumber's textbook index.

I don't know is it really one more fight of usability agains marketing, but nobody can just mark damn drill attachments. Is it really make people who can identify one just looking at a form feel themselves proud and high qualified?